LORRAINE Bishton is the new managing director of Subaru (UK). She took up her position at the beginning of 2024.
Lorraine, who has been named three times in the biennial Autocar Top 100 British Women in the Global Car Industry, started her automotive career in the credit division of Ford.
She then moved to Jaguar Land Rover, holding senior positions in sales strategy and analysis before moving to McLaren Special Operations where she held the position of sales & marketing director.
“Subaru is a brand not only with a great history and heritage but also an exciting future. This is a very important phase for Subaru as it continues its transition towards an electrified future, and I feel privileged to take the reigns as the new Managing Director.”
Subaru is part of International Motors, which also manages other automotive brands including Isuzu UK and GWM Ora.
Pat Ryan, former Subaru (UK) managing director has taken up a new position within the International Motors Group.
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Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
