CONGRATULATIONS to Adam Harley who has been appointed sales director at Santander Consumer Finance.
The former BMW Group executive is charged with growing Santander’s contract hire and leasing operations.
The broker funder says it wants to treble the size of its fleet within five years. Currently Santander ranks 11 in the FN50 table of leasing companies with a fleet size of 43,375 – the previous year it was 27,063. Such ambition would make Santander a top five player in the leasing sector.
Adam certainly has the credentials to help Santander succeed. Most recently he was head of key accounts at Alphera Financial Service. Prior to which he was national leasing manager for BMW UK and national sales manager for Alphabet. Before joining the BMW Group, he also worked for Arval.
Adam brings a wealth of knowledge to this new leadership role, having over 25 years’ experience at the highest level in the industry. Growth within the contract hire and leasing sector, including establishing a direct to corporate channel, is a key element of our mid-term commercial strategy. Adam will be pivotal in delivering that strategy.
Speaking about his appointment Adam added:
“I welcome this opportunity to lead the growth of Santander Consumer Finance’s contract hire and leasing business and further develop the proposition to appeal to a broader customer base. In the immediate future I am looking forward to working with the current sales and operations teams, and in the future to establishing the organisation’s corporate sales division.”
Since its launch in the UK in 2005, Santander Consumer Finance says it has funded over 2.5 million vehicles, providing more than £33 billion of loans.
Broker News Newsletter 30 April 2024
Catch up on the latest leasing broker news in the 30 April 2024 Broker News newsletter
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Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
