CONGRATULATIONS to Adam Harley who has been appointed sales director at Santander Consumer Finance.
The former BMW Group executive is charged with growing Santander’s contract hire and leasing operations.
The broker funder says it wants to treble the size of its fleet within five years. Currently Santander ranks 11 in the FN50 table of leasing companies with a fleet size of 43,375 – the previous year it was 27,063. Such ambition would make Santander a top five player in the leasing sector.
Adam certainly has the credentials to help Santander succeed. Most recently he was head of key accounts at Alphera Financial Service. Prior to which he was national leasing manager for BMW UK and national sales manager for Alphabet. Before joining the BMW Group, he also worked for Arval.
Adam brings a wealth of knowledge to this new leadership role, having over 25 years’ experience at the highest level in the industry. Growth within the contract hire and leasing sector, including establishing a direct to corporate channel, is a key element of our mid-term commercial strategy. Adam will be pivotal in delivering that strategy.
Speaking about his appointment Adam added:
“I welcome this opportunity to lead the growth of Santander Consumer Finance’s contract hire and leasing business and further develop the proposition to appeal to a broader customer base. In the immediate future I am looking forward to working with the current sales and operations teams, and in the future to establishing the organisation’s corporate sales division.”
Since its launch in the UK in 2005, Santander Consumer Finance says it has funded over 2.5 million vehicles, providing more than £33 billion of loans.
Broker News Newsletter 8 September 2026
Catch up on the latest leasing broker news in the 8 September 2026 Broker News newsletter
Look After My Car: supporting Acorns Children’s Hospice
As part of its commitment to giving back, Look After My Car has made a donation to Acorns Children’s Hospice to help the charity continue its vital work
Paul Renton expands business opportunities by joining Fleet Alliance as an Appointed Representative
Known as The Motor Broker, Paul Renton already had a well-established business, but has expanded by being a Fleet Alliance AR
Your best salesperson just became a manager. Now what?
Promotion into management is great, but being a high performer and leading other people are two very different jobs, says BOOM’s Paul Bulloch
My month in vans – September 2026
Vanaways’ Liam Nicholas sifts through the August 2026 SMMT new van registrations and highlights the Kia PV5
Promotion for Silverstone apprentice Ned
Silverstone Leasing’s Ned Masalskas has completed his one year apprenticeship with a promotion to the sales team
Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
