THE car brand SsangYong Motor UK is no more. It has been remaned KGM Motors UK (KGM), effective 20 December 2023.
KGM says it marks a significant step for the Korean manufacturer signalling a new era of innovation and global market expansion. This includes electrification, autonomous driving, and artificial intelligence.
In the UK, the new name will be set to the right of SsangYong’s iconic winged logo, which pays homage to KGM’s heritage since 1954. This corporate identity (CI) change will introduce a new refined brand colour scheme, where white on black replaces the current white on blue colour palette said KGM.
KGM Global has changed its name for the first time in 35-years as it transforms into a brand for the future. This is an exciting period for us all in terms of unveiling a refreshed, modern brand identity alongside the development and launch of impressive products which utilise new technologies. We have embraced the change here in the UK and we will continue to grow as a proud and respected SUV and pick-up truck brand.
KGM – the new SsangYong – announced that it has partnered with Drivalia, the rental and leasing brand of CA Auto Bank, to provide automotive financial services to the company.
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Automotive and fleet writer for Broker News
