THE car brand SsangYong Motor UK is no more. It has been remaned KGM Motors UK (KGM), effective 20 December 2023.
KGM says it marks a significant step for the Korean manufacturer signalling a new era of innovation and global market expansion. This includes electrification, autonomous driving, and artificial intelligence.
In the UK, the new name will be set to the right of SsangYong’s iconic winged logo, which pays homage to KGM’s heritage since 1954. This corporate identity (CI) change will introduce a new refined brand colour scheme, where white on black replaces the current white on blue colour palette said KGM.
KGM Global has changed its name for the first time in 35-years as it transforms into a brand for the future. This is an exciting period for us all in terms of unveiling a refreshed, modern brand identity alongside the development and launch of impressive products which utilise new technologies. We have embraced the change here in the UK and we will continue to grow as a proud and respected SUV and pick-up truck brand.
KGM – the new SsangYong – announced that it has partnered with Drivalia, the rental and leasing brand of CA Auto Bank, to provide automotive financial services to the company.
Broker News Newsletter 30 April 2024
Catch up on the latest leasing broker news in the 30 April 2024 Broker News newsletter
April 2024 used market volumes rise as seasonal trends return reports cap hpi
In a return to seasonal norms, April used car market saw average car values at the three-year, 60,000-mile point, according to cpa hpi
UK fleets show optimism: growth expected despite economic challenges
Thirty-eight percent – nearly two in five UK car and van fleets – are predicting growth in the number of vehicles they operate
Alpha Contracts Leasing celebrates 27 years in business
Leasing broker Alpha Contracts Leasing has just celebrated 27 years trading – set up in 1997 by co-owners Lynette Randall and Samantha Miles
Select Fleet Solutions – Eton celebrates 25 years
Select Fleet Solutions – Eton Office, formerly Benchmark Leasing, is celebrating 25 years in the leasing broker sector
Wessex Fleet chooses MotorComplete broker platform for ARs
Wessex Fleet has selected the MotorComplete broker platform to provide websites for the Wessex Appointed Representatives (ARs)
Automotive and fleet writer for Broker News
