Tag: Concept Vehicle Leasing

Brokers vote against commission declaration

commission image for broker poll

LEASING brokers voted substantially against displaying the amount of commission received on a lease deal. Asked whether commission transparency was a good thing, nearly 78% of brokers polled voted against the idea; 11% were happy to disclose the commission on the sales agreement; and 11% thought there were other ways to do it. The poll vote follows the announcement by west country…

Concept puts the frighteners on customers with spooktacular marketing

Concept Ghoul

CONGRATULATIONS to Concept Vehicle Leasing for its ghoulish approach to marketing. The Surrey-based broker takes top marks for its Halloween marketing with an imaginatively delivered email with the subject line ‘Make no bones, ghoul find these spooktacular!’. Offering a fully Halloween themed email, Concept even fashioned a ‘top secret SUV deal’ image out of a pumpkin. Clearly, Concept didn’t miss any of…