ZenAuto, the direct-to-consumer brand from independent leasing company Zenith, has
launched business contract hire (BCH) for SMEs
ZENITH’S direct-to-consumer arm ZenAuto had appointed Gemma Bacon as marketing director. The move comes as the personal leasing brand of Zenith looks to accelerate growth plans in the coming year as a rival to the leasing broker sector. Gemma’s new role will see her develop ZenAuto across the UK and lead a marketing and digital team, with responsibilities covering everything from brand…
ZENAUTO, the personal leasing arm of Zenith, says it is celebrating 7000 vehicles delivered. Rather misleadingly, the company calls its consumer leasing arm a “leasing subscription business”, when it is simple PCH. The company, which underwrites its own book, attributes its growth to a focus on customer experience with high TrustPilot scores, while the company also has close integration with the publication…