ZENAUTO, the personal leasing arm of Zenith, says it is celebrating 7000 vehicles delivered.
Rather misleadingly, the company calls its consumer leasing arm a “leasing subscription business”, when it is simple PCH.
The company, which underwrites its own book, attributes its growth to a focus on customer experience with high TrustPilot scores, while the company also has close integration with the publication Parkers, where readers are referred through to ZenAuto lease deals.
Commenting on the growth, Tim Buchan, CEO of Zenith (pictured above), said:
“ZenAuto has found the right model for our times. Leasing resonates with increasing numbers of retail consumers, and the feedback is great on its advanced digital platform.
“Zenith brings additional benefits that enable ZenAuto to deliver a leading customer experience, including using Zenith’s national network of service providers to deliver an in-life customer experience unique in the leasing subscription marketplace.
“In addition, Zenith provides ZenAuto with the ability to fund its own fleet, and the result is ZenAuto is uniquely able to support customers in every stage of leasing and operating their car, as well as a seamless transition to their next car when their lease ends.”
The company says it plans to raise its profile further with a TV commercial and further developments of its consumer proposition.
Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
