EDINBURGH-based leasing broker Gofor Finance has swiftly followed up the appointment of Shona Smith as head of marketing with the appointment of Naomi Guzman-Santana as the broker’s marketing manager.
Congratulations to Naomi.
Naomi joins GoFor Finance from her own personal yoga fitness business, as well as high-level qualifications in business and management with a specialism in marketing and branding. She is also a multi-linguist.
Head of marketing Shona Smith is delighted with the appointment of both Naomi and Big Brand Ideas and excited about their roles supporting Gofor Finance’s marketing strategy in an exciting period of growth.
Naomi has so much passion, enthusiasm, and entrepreneurial spirit, she’ll really help us drive forward our plans. She is an engaging multilingual and cultural communicator and motivator who is driven by results.Shona Smith, head of marketing, Gofor Finance
The leasing broker has also appointed the brand growth agency Big Brand Ideas.
“The mighty Big Brand Ideas won us over with their professional approach, their technical expertise and creative execution – not to mention their enthusiasm and hunger for the work. We wanted a long term partner who understood the Gofor growth journey and could help us get there together,” added Shona.
Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.