Sports and performance car maker Lotus has dumped the agency model and has returned to franchised retailing
Almost three-quarters of dealers (72%) believe that there is a trend developing against manufacturer agency models, new research shows.
Reduced profitability per unit under agency pushes dealers to sell more cars in order to to stay profitable
Pre-registered Mercedes EQC models are appearing on the market at attractive discounts to the new retail price
Matt Collins talks to Broker News about BMW’s approach to agency, leasing brokers and its new all-electric BMW i5
Mercedes-Benz undertook some deep discounting and concerted marketing support to regain its position in the market
Catch up on the latest leasing broker news in the 05 September 2023 Broker News newsletter
Most car makers show positive sales figures; But Mercedes and Fiat are in doldrums; Volkswagen tops car registrations; Is salary sacrifice distorting retail figures?
WITH the majority of car makers showing positive figures this year, those with negative figures are beginning to increasingly stand out.
Mercedes, which switched to the agency model at the start of the year, was up 12.6% in August. However this is still lower than the industry average growth for the month … meanwhile there’s criticism that salary sacrifice is distorting the true retail market. Story here.