Effective partnerships key to building success
From CBVC Fleet Management partnering with LV=ElectriX and Wessex Fleet delivering technology for Snows Direct, leasing brokers are continually finding new ways to develop partnerships on a variety of levels. And now we have Chris Jakeways’ Vanaways outfit partnering with Toolstation. It will deliver vans to tradespeople through an Automotus designed website, as well as at point of sale. It demonstrates what a valuable role leasing brokers can play in the automotive market.
Not that all OEMs value the broker channel in the same way. Mercedes-Benz has made it clear that under its agency agreement starting 2023 there’s no room for brokers. And as our interview with JLR’s Andrew Jago suggests, agency for JLR will probably see brokers left out in the cold, too.
Should the broker channel worry? Well, yes, always: offering all vehicles has always been a broker strongpoint. But building relationships in other areas – like the Vanaways/Toolstation partnership – suggests brokers will continue to play a significant role in the market as they find more innovative routes to market.
Ralph Morton, editor
Key stories this week
- Autonomous delivers digital environment for Vanaways/Toolstation partnership – read our analysis here.
- JLR confirms agency switch is on course with no broker channel terms – story here.
- Leasing.com report: high business demand for EVs in Q3 – read the story here.
- Select adds Swindon Town to its growing football support – read the story here.
- Industry outlook: difficult forecast but sales to increase – read the story here.
- Read the full Broker News Newsletter 13 December 2022 here.
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Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
