LOOKERS is making a significant £500,000 investment in the leasing broker sector.
The dealer group is centralising its broker offering to provide a dedicated broker service with the ambition to deliver 2000 vehicles a year.
Chris Leatherbarrow, head of broker sales, says he is recruiting now for a team of 16 staff to manage the operation.
Currently we operate on a divisional basis and it’s difficult to ascertain the broker contribution across the Group Fleet. The changes will offer more transparency of an important sales sector, additionally ensuring we are fully compliant within the latest FCA guidelines. We will only deal with brokers that meet our criteria to the benefit of all parties involved in the transaction.
Chris says the business currently transacts with 320 FCA regulated leasing brokers, of whom 100 are BVRLA approved leasing brokers.
The new centralised function will use Salesmaster to provide a live feed of stock, which brokers can then use to contact the Lookers broker function.
It’s a one stop for 30 OEMs and 32 finance companies with any make or model. If we don’t have one model we can always suggest another from our Salesmaster stock feed.
The Lookers leasing broker portal
- £500k investment in leasing broker channel with centralised portal
- Investing in large team of broker account and sales functions
- Dealing with brokers to be centralised
- 30 OEMs and 22 finance houses and funders
- Supply of cars to brokers to use on their terms
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Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
